How I Land Better Blog Partnerships

Blogger Alicia Tenise styles the Milly Yellow Printed Jordan Dress from Rent the Runway

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If you follow me on IG Stories or Snapchat, you probably saw that I was in Chicago this past weekend for The Blog Societies 5th Annual Conference — AKA #TBScon. This is the third year I’ve attended the conference, and it did not disappoint: there was incredible networking, I got to chat with some of my favorite brands IRL, and I learned so, so much (my new to-do list is now super long!)

While I was at the conference, I had a lot of bloggers ask me: how the heck do you land so many brand partnerships? In the past, I’ve written how to land sponsored opportunities, and I’ve also chatted about how to make yourself look attractive to brands. However, today, I wanted to share a bit more insight on how to make your dream partnerships a reality!

Rebecca Minkoff Midnighter Top Handle Bag

Taudrey Social Media Plate Necklace

Magazine Street New Orleans

Dress: Milly ℅ Rent the Runway | Sandals: LOFT | Bag: Rebecca Minkoff | Hat: Nordstrom | Necklace: ℅ Taudrey


Hire a Photographer

Y’all. Seriously. I get that your mom/friends/other bloggers might shoot for you, but one of the things that have helped me most is strong visuals. When I spoke to brands at the conference, they even said that they specifically look for high-quality content when they partner with bloggers. I get it — we all see that blogger on Instagram with 100K followers who can get away with taking selfies. Unless you have a ridiculously high reach like that, your selfies aren’t gonna cut it. Investing in a good photographer was one of the best things I’ve ever done as a blogger, and something that has paid off in the long run!

Learn What Content Engages Your Audience the Most

What do your readers react best to? Outfit posts? Travel content? Recipes? For example, I learned that on Instagram, my audience pretty much hates whenever I post a flat lay — so I cut those out. However, for the blog, flat lays work well for me. I’ve learned what type of content my readers respond to best over the years by a lot of trial and error and by hosting a couple of blog surveys. The brands at the conference said they’d much rather work with a smaller influencer with a high engagement rate rather than a bigger influencer with a very low engagement rate, so work on producing content that will engage your audience.

Learn to Negotiate & Don’t Be Afraid to Say No

Not every collab is going to be a fit. You really have to think: is this partnership mutually beneficial for both parties? Also, really take the time to think of how much time and money it will cost you to produce content for a particular campaign. At the end of the day, is it worth it? It’s okay to (politely!) turn down a collab from time to time. Right now I try to be super strategic about the partnerships I take on, and I only accept campaigns that I love. By accepting campaigns that I’m passionate about, I end up producing better work. 


$550 Nordstrom Gift Card Giveaway

Now…it’s time for a fabulous giveaway!
I’ve teamed up with an amazing group of bloggers
to give YOU a chance to win:
a $550 Nordstrom Gift Card, just in time for some spring shopping!

Simply enter below by completing the rafflecopter.
You’ll receive one entry per completion.
This giveaway is open internationally and runs until 8/21.
Winner will be announced here. Good Luck!

a Rafflecopter giveaway

Photos by Tom McGovern

Leave a Comment


  1. slynch223 wrote:

    Great list! I definitely feel like the photos and visuals make the difference. I haven’t gotten any sponsored/paid work yet, but this is great to keep in mind!

    Posted 8.7.17 Reply
  2. Jenny wrote:

    Yes to all of this! Ps – It was so great meeting you this weekend, lady!

    Posted 8.7.17 Reply
  3. Denay DeGuzman wrote:

    Hiring a photographer to take portraits is an excellent idea. It’s also a great investment to purchase a DSLR camera and a few good lenses so you can also take your own photos of food, flat lays and more!

    Posted 8.7.17 Reply
  4. Amanda K wrote:

    Couldn’t agree more on this! Love this yellow dress!

    Amanda ||

    Posted 8.8.17 Reply
  5. Emely Roman wrote:

    Thank you so much for your insight. I have to work harder on this!

    Posted 8.8.17 Reply
  6. Brittany Daoud wrote:

    I’ve been thinking a lot about trying to find some other photographers to shoot with, instead of just a friend. I think it’s a great idea and like you said, really important!

    Posted 8.8.17 Reply
  7. Mary Gui wrote:

    great tips and post girly!

    Posted 8.8.17 Reply
  8. Ashley Garza wrote:

    These are GREAT tips babe!! I definitely agree with hiring a professional! I don’t always use one, but when I do I feel like my posts do so much better! However it’s interesting because those professional photos do well on my blog and pinterest but terrible on instagram! It all goes back to knowing your audiences!

    Posted 8.9.17 Reply