Farm Rio has become one of my most-asked-about brands — and honestly, for good reason. The Brazilian brand is bold, vibrant, and completely unlike anything else in my closet. I’ve been wearing Farm Rio for years at this point, and what started as one gifted piece in 2020 has turned into a full-on love affair that has cost me way too much money (zero regrets).
I know ordering from a brand you’ve never tried — especially one with such a distinct aesthetic — can feel like a leap of faith. So here is my truly honest, no-fluff Farm Rio review: the sizing, the quality, the sustainability story, and whether it’s actually worth the price tag.
So, is Farm Rio legit? Short answer: yes. Long answer: keep reading.
Is Farm Rio Legit? | An Honest Farm Rio Review
Farm Rio Review: Is Farm Rio a Legit Brand?
Yes — Farm Rio is 100% a legitimate brand. Founded in 1997 in Rio de Janeiro, Brazil, Farm Rio has grown into a global fashion brand with stores in New York, Los Angeles, and pop-ups around the world. They ship to the U.S. directly and are also carried at major retailers like Nordstrom, Shopbop, and Anthropologie.
I’ve placed more orders than I’d like to admit, and I’ve never had an issue with receiving my purchases. Their customer service has also been responsive the few times I’ve reached out.
Short on time? Here are the FARM Rio pieces I’m reaching for this fall!
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Farm Rio Sizing: Does It Run True to Size?
This is the number one question I get, so let me be specific.
My general rule: Farm Rio tends to run TTS, sometimes slightly large. If you’re between sizes, size down. And if you’re busty, stay true to your size, since it tends to run small in the bust.
My personal experience: I’m a curvy, midsize woman, and Farm Rio is one of the few brands where I genuinely don’t stress about fit. The cuts are forgiving and flattering across different body types. That said, I’ve noticed that fit can vary slightly piece to piece — dresses tend to run truer to size than tops and bottoms, which can run a little generous through the waist.
My recommendation: Check the individual fit notes on each product page, and when in doubt, go one size down from what you’d normally order.
Farm Rio Quality: Is It Worth the Price?
Farm Rio pieces are not cheap — and I’ll be honest with you about that. You’re looking at $175–$300+ for most dresses. But here’s the thing: I’ve held onto my Farm Rio pieces longer than almost anything else in my closet. The prints are striking enough that I still reach for them years later, and the construction has held up wash after wash (or, dry cleans!)
The fabric quality varies slightly by category — the dresses and sets feel more premium than some of the knitwear — but overall, I think the price-per-wear on Farm Rio is genuinely excellent if you’re the type of person who will actually wear the pieces.
My honest take: if you love color and print, it’s worth it. If you live in neutrals, skip it — you won’t get your money’s worth.
Farm Rio Review: Sustainability
Farm Rio has one of the more thoughtful sustainability stories in the fashion space — and it got even more credible in 2023 when they received B Corp certification, which is a meaningful benchmark for ethical and environmental business practices.
A few highlights:
- Farm Rio is part of the UN Global Compact and has committed to Net Zero emissions by 2030 (Scopes 1 & 2)
- Through their partnership with One Tree Planted, they’ve donated over 1.49 million trees across all six Brazilian biomes since 2019 — including the Amazon Rainforest, Atlantic Forest, and the Cerrado
- They plant 1,000 trees a day and offset 100% of their emissions through reforestation and carbon credits
That said, transparency matters: in 2023, 74% of their materials were still non-renewable (polyester, nylon, etc.), with only 26% being renewable fibers like cotton and linen. They publish an annual sustainability report, and I appreciate that they’re not hiding the gaps.
Bottom line: Farm Rio is doing more than most fashion brands. Are they perfect? No. Are they actively working on it with verifiable results? Yes.
Want to learn more? You can view Farm Rio’s sustainability report here.
Farm Rio Review: Orders, Shipping, and Returns
Farm Rio ships to the U.S. directly from its U.S. fulfillment center. Standard shipping typically takes 3–5 business days — I’ve often received orders in 2–3 days.
Returns are free and relatively simple. If you’re in Los Angeles or in another city with a Farm Rio store, returning in-store is the fastest option. Otherwise, ship it back and expect processing within 7–10 days.
One thing to note: exchanges can sometimes be more complicated than straight returns, so if you’re unsure about sizing, I’d order, try it on, and return if needed rather than asking for an exchange.
Farm Rio Review: Tips & Tricks for Shopping
1. You don’t need a new wardrobe every season. Farm Rio repeats similar silhouettes and cuts across collections. A blazer set cut from 2023 will coordinate with a skirt from 2025. Buy what you love and wear it for years.
2. Watch for sale periods. Farm Rio does go on sale — Black Friday and end-of-season sales are the best times to shop. The pieces are stunning at full price, but extraordinary at 30–40% off.
3. Shop their U.S. retail partners. Nordstrom and Shopbop carry Farm Rio and offer additional rewards points, easier returns, and sometimes exclusive pieces. Worth checking before buying directly.
4. Check Poshmark and resale first. Farm Rio resells well and holds its value. You can often find pieces in great condition for 30–50% below retail. (I may or may not have sold a few pieces myself on Poshmark over the years.)
Farm Rio Review: My Favorite Pieces Right now
Your Farm Rio Questions, Answered
Does Farm Rio run big or small? Farm Rio tends to run slightly large. I recommend sizing down if you’re between sizes, especially for tops and sets. Dresses tend to run truer to size.
Is Farm Rio worth the money? In my opinion, yes — if you’re a color and print person who will actually wear the pieces. The construction is quality, the prints are one of a kind, and these are pieces people hold onto for years. The cost-per-wear math works out if you actually wear them.
Where can I buy Farm Rio in the US? You can shop directly at farmrio.com, or find their pieces at Nordstrom, Shopbop, and Anthropologie. They also have standalone stores in New York City and Los Angeles.
Is Farm Rio sustainable? Farm Rio is more sustainable than most fashion brands. They received B Corp certification in 2023, have planted over 1.49 million trees since 2019, and are committed to Net Zero by 2030. That said, the majority of their materials are still synthetic, so they’re a work in progress — but a transparent one.
Does Farm Rio have sales? Yes! Black Friday and end-of-season are the best times to shop. Sign up for their email list and follow their social media to catch sale announcements.
Can you return Farm Rio? Yes — returns are free and can be made online or in-store (if you’re near a Farm Rio location). Allow 7–10 days for return processing
Is the FARM Rio Club worth joining?
One update worth knowing about: FARM Rio launched the FARM Rio Club, and as someone who buys FARM Rio with my own money, it’s a genuinely good one. There are no points to count; your spend across the year just quietly moves you up the tiers:
- Member — free to join
- Bloomer — $150+ a year
- Wanderer — $500+ a year
- Ambassador — $1,500+ a year
The higher you climb, the better the perks: early access to new collections and collabs, invites to exclusive events and store openings, giftings, and a birthday treat (my personal favorite). Full transparency — I’m a really big fan of the brand and, uh, already almost at the top tier, oops. But considering the average price of the items at Farm Rio, you could buy two items and hit the Wanderer tier with ease.
If FARM Rio’s already in your rotation, it’s free to join and you get rewarded for shopping you’re doing anyway, plus 15% off your first order when you sign up. Just make sure to shop at Farm Rio directly, either in-store or online, rather than 3rd-party retailers, to take advantage of these perks!
Final Verdict
Farm Rio is the real deal. The brand is legitimate, the quality is genuinely good, and I’ve happily spent my own money on it year after year — which is the most honest endorsement I can give.
If you’re new to the brand, I’d start with a maxi dress or a matching set in a print that feels like you. Once you try it, you’ll understand the obsession.
Have a Farm Rio question I didn’t cover? Drop it in the comments below! Also, check out my Fashion archives for more brand reviews.
Photos by Tom McGovern
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