One of the most frequent questions I’m asked about blogging is about organization. How does one plan out content and promote their content on a regular basis? Over the last few years that I’ve been blogging, I’ve tried a million different programs. I started off by planning an editorial calendar in Google Calendar, and then planning out my social media posts with Hootsuite. The method was okay, and worked for a while, but I disliked that my edit calendar and my social media scheduling were housed in two separate programs.
I was doing pretty okay with social and edit planning, when I saw that one of my blog friends, Pink Champagne Problems, was using this awesome tool called CoSchedule. Trust me: if you own a WordPress blog and want to seamlessly plan your blog and social calendar, this is the tool for you!
How CoSchedule Works…
Plan a blog calendar. There are three main features that I use with my plan: tasks, planning out blog posts, and planning out social media. My process typically looks like this: if I get a sponsored campaign, I mark it down in my calendar immediately. It syncs up to WordPress, and when you put a blog post in CoSchedule, it will automatically make a draft for you in WordPress. Pretty cool, huh? You can set the time you want the post to go live, as well as the categories the post should fall under right on the CoSchedule website as well.
Plan out tasks. The second thing I do? I can schedule out tasks in CoSchedule, which is a gamechanger. This helps a lot whenever I have a sponsored post, and I have a draft due on a certain date: I can mark what date I need to get it done, and cross it off when I complete it. CoSchedule can also send an email reminder a day before any of your tasks are due to help keep you on track as well!
Plan out social posts. The third feature? Well, this is my favorite: I can use CoSchedule to schedule out my social media which is amazing. As soon as I’m done writing a blog post and hit “Schedule”, I have the option to write out social posts for Facebook, Pinterest, Twitter and Instagram and CoSchedule will schedule these posts out automatically at the most optimal time for my audience. As you can see, I end up scheduling several social blasts per day — which is amazing.
If you don’t want to head to the CoSchedule website on a regular basis, that’s ok too — as soon as you wrap up a post, you have these amazing options to blast out the post on social media on the same day as publish, or a later date. As soon as I wrap up a post, I schedule it to be promoted on a variety of different days, because it’s super important to share your content on social more it once!
Boom, there you have it: the tool that pretty much saved my social strategy. I was honestly considering bringing on an intern or VA because promoting on social is another beast of it’s own as a blogger, but CoSchedule seriously helped me step my game up!