D.C. Fashion, Travel and Lifestyle Blogger
I get a lot of questions from people who want to start a blog. While I did make a post on how to start one a few years back, I do think that the industry has changed quite a bit since my last post, I’ve definitely grown as a blogger since that post, and the market has become way more oversaturated since then.
Starting a blog in 2018: is it worth it? Here’s why I say yes, and here are five things you should know before launching a blog.
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In the last six months alone, I’ve partnered with Estee Lauder, Colgate, DSW, Walt Disney World, NYX Cosmetics, Neutrogena and Bed Bath and Beyond for campaigns — just to name a few. Do I have a gazillion followers? Nope. Am I considered to be a microinfluencer? Absolutely. I think the most important lesson about blogging is that quality > quantity. Here’s how you can attract brand collaborations, even with a smaller following.
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Blogging is a really interesting career. It’s full of ups and downs: sometimes, you land a deal with your dream brand, and other times, you get rejected when you pitch someone. The one thing that this industry has taught me is how to develop a thick skin.
Why does a brand choose one influencer over another for a campaign? Sometimes, brand partnerships are entirely out of your control. Other times, there might have been something else you could have done to land a partnership. While you shouldn’t beat yourself up for not getting selected for a campaign, here are a few things you could do to land those next brand partnerships!
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When I look at all the strong boss ladies in my life, they all have a few things in common: they’re ambitious, detail-oriented, have the ability to think outside of the box, and most importantly? They know when to ask for help.
I’ve wanted to keep Alicia Tenise a one-woman show for a long time, but at this point? I just need a little bit of assistance. That’s where you might come in.
I’m looking to hire a rockstar intern. Yes, this internship opportunity is paid. Yes, it will be a lot of work. And yes, trust me, you’ll have some fun doing it.
To be honest, I tried to hire an intern back in fall of 2015…and I didn’t find anyone who was the right fit. There’s a lot that goes on behind the scenes that you don’t see: I spend endless hours on emails, photoshoot prep often takes days, and a good chunk of my day is spent reading through contracts and following up on projects. Sadly, I’m noticing that I’m spending less time actually creating content, and more time dealing with other stuff. While there are some great perks of the job, there’s also a ton of grunt work — please keep this in mind before applying!
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