Blogger Email Etiquette Tips

Ah, good ol’ emails: the preferred method of blogger communication. If you’re a blogger, it’s pretty necessary for you to know how to communicate professionally and effectively with other brands and bloggers. What you say in an email can make or break your brand. Here are a few tips and tricks I’ve learned along the way to help me draft emails with ease.

What’s In A Name?
The biggest pet peeve of mine is when someone spells my name wrong in a greeting. Hello, my website is my name. I don’t know how the heck some people manage to butcher my name. If I had a penny for every time someone called me “Alice” or “Alisha,” I would be rich. Do yourself a favor and just copy and paste someone’s name into the greeting. When I’m emailing a brand rep or blogger with a somewhat complicated name, I make sure to continue to copy and paste their name throughout the conversation. I don’t care if you have to email 40 bloggers/brands in one day. Take the extra 5 seconds to spell their name correctly. You have no idea how many “Dear Alice” emails I’ve sent straight to trash.

Be Personable
Most likely you’re initially emailing someone to start a collaboration, follow up or basically get something done. I get it. However, don’t be short in your greeting. I like to say “Thanks for reaching out!” or “I hope all is well!” before diving into whatever I need from a blogger/brand. Act like you care. I’m sure you care, but just be a good human being and don’t make an email all about yourself, k?

Get To The Point
While you don’t want to be short and skip a personalized greeting, be concise with what you’re saying. We all have emails piling up in our inboxes and often skim over any mail we receive. I was a PR major in school, and we learned how write press releases that contained all the information a reader would need while keeping it brief. Often times, there really is no need to send an email longer than 3 paragraphs. Re-read your email before hitting send and eliminate any unnecessary, repetitive paragraphs or fluff words that do nothing to help your case.

Tone, Tone, Tone
Always keep in mind when you’re drafting an email that you are a business. Plain and simple. While you don’t have to be as formal as the emails you receive at work, you need to have some degree of professionalism when you’re emailing brands/bloggers/etc. I always try to keep my initial email pretty professional. Once a brand or blogger replies to my email, I’ll match their tone in my reply emails. The only exception I have to this rule is when I’m negotiating any sort of contract with a brand/organization. In this case, I always try to keep things more on the formal side just in case any problems arise with our deal in the future and I end up having outside parties read our email correspondence.

Don’t Send Heated Replies

Repeat after me: your blog is your brand. You might get some triflin’ emails. I’ve gotten the most ridiculous requests, mail from unpleasant PR reps and nasty hate mail from readers, but don’t ever, ever lose your cool while sending an email. If I ever am in a situation where I have to deal with something crappy via email, I sleep on it. I’ll type out a response, wait a day, and look it over one more time the next morning before hitting send. There’s no need to send off an email when you’re heated. Emails are forever. Don’t make yourself look bad!

Don’t Forward Brand Contact Info
This is a mistake I’ve totally made in the past. It might be tempting to ask your blogger friends for a contact email for a brand, but you should refrain from asking/don’t give out brand emails yourself. Some brands/PR reps get pretty irritated when other bloggers willingly distribute their email addresses. Instead of forwarding contact info, send over an email to your brand contact first introducing your blogger friend. If a brand chooses to work with them, fantastic! If not, you’ll still be able to maintain a good relationship with the brand.

Do you have any blogger email etiquette tips? Share them in the comments below!

Leave a Comment


  1. Ellen wrote:

    These are great tips, Alicia! Email etiquette is so important and definitely should not be undervalued, especially if you may never interact with a particular blogger/brand face to face.

    Ellen | A Pop of Pink

    Posted 4.17.15 Reply
  2. 89 Damsels wrote:

    Every single one of your points is right on! It’s amazing how many people don’t know how to write an email. And even more amazing how many times people will spell a name wrong (this happens to me all.the.time too!). My first boss edited almost all of my emails. It was terrible going through that. But I learned so much. Thanks for sharing your tips!

    Posted 4.17.15 Reply
  3. This is really great information! Especially the tip to not forward over contact information without permission. This is something that you wouldn’t necessarily think of.

    Glitter Boots & Champagne Flutes

    Posted 4.17.15 Reply
  4. Richard Hicks wrote:

    I like this post. Lots of good advice!

    Posted 4.18.15 Reply
  5. Hans-Georg Lundahl wrote:

    Dear Alicia, do you pronounce it “Alisha” or “Alissia” or “Alithia”?

    I knew a girl who splled the name like you and pronounced it alternatively Alithia and Aleecia, since she was Swedish but grown up in Spain.

    Apart from that, I also linked to your blog, specifically this post, from a post of mine:

    Blogs from Countries Where I have Readers, part IV, Ukraine to United States

    Posted 4.18.15 Reply
  6. Great tips Alicia! These are all great pointers for first time bloggers, even experienced ones. Appreciate you sharing! Xo

    Primp & Proper

    Posted 4.20.15 Reply
  7. tianna wrote:

    thanks for the awesome tips! I recently did something where I emailed a few brands for a younger more indie brand, but I emailed the brands and gave them her email (with her permission) so they could reach out if they wanted to. Hope that was the right way to do things! 😀

    Posted 4.21.15 Reply
  8. Jacqueline Weiss wrote:

    Great tips Alicia! I always get “Hey Jackie” or “Hey Jacquelyn” emails and right to the trash they go. 🙂

    Posted 4.23.15 Reply
  9. Amye Mae wrote:

    Great tips! I agree with everything you suggest. As someone who relies on email to open doors in my dayjob, and also in blogging, I can affirm that “less is more” definitely works…as does following up after a respectable time!

    Posted 6.8.15 Reply
  10. Nina wrote:

    Love this post! You’re so right on the money with everything!

    xo, Nina

    Posted 6.16.15 Reply
  11. Johan Aberg wrote:

    Nice article! Here’s an additional resource on email etiquette:

    Posted 6.14.16 Reply