One of the coolest parts about blogging is that my friends and family (and a few strangers as well!) are now asking me for blogging advice. I’ll forever be flattered that people think I’m doing a decent job at this whole blogging thing.
Without a doubt, the question that I most frequently get asked is “should I start my own blog?” Long story short, I say maybe. Blogging is without a doubt one of the best hobbies I decided to pick up. It’s opened a lot of doors for me and I’ve been able to meet a lot of amazing people and learn a ton about the social media world in the process. Read on to figure out if blogging is or isn’t right for you!
DO start a blog for the right reasons. As some of you know, bloggers get some pretty nice perks from time to time. From gifted items to media previews and monetary compensation for sponsored posts, it is possible to make your blog a profitable business. While there’s nothing wrong with striving toward this goal, make sure you start your blog for the right reasons. Do it because you love crafting posts, not because you’re driven by money and product!
DON’T expect to become an overnight success. You’re going to have to put in some work to gain a following. I love looking at bigger blogs as a source of inspiration, but don’t be intimidated by these major players — these folks started at the same place you did: from scratch. Work on creating high quality, original content and using social media strategically to promote your blog and you’ll start seeing some results over time.
DO have original content. While there’s nothing wrong with a reblog here and there or a round up of links to your favorite websites, make sure you’re creating your own original content. Take your own photos. Come up with your own blog post ideas. Establish your voice. This is what is going to set your blog apart from the rest!
DON’T be afraid to network. My friends and family love my blog, and I enjoy sharing my posts with them. However, if you want to take your blog to the next level, you’re going to need to network with other bloggers, companies and potential readers. Commenting on other blog posts, joining blogging communities, engaging with bloggers and businesses on social media are a few ways you can network and build your following.
DO be prepared to use social media. Yes, you need to be on social media if you’re a blogger. Like, have to be. It is incredible how much traffic social media will drive to your website. I highly recommend using Twitter, Facebook, Instagram and Pinterest as promotional tools (note: these platforms may or may not work for you. It’s all dependent on your niche and audience) . It’s a little hard to manage your social media strategy at first, but over time you’ll get into a rhythm. Make sure to tag any companies/brands you’re mentioning in your posts — there’s a chance that the company will either notice you or share your content with their followers!
DON’T feel you need to stick to one topic. A lot of people say to me that they’re not 100% sure what direction they want their blog to go in, but they know what topics they want to write about. Some topics really compliment each other (ex. fashion and food, etc), so don’t feel the need to limit yourself. I started blogging only about fashion, but now that I know my audience and their interests a bit more, I’ve expanded and have talked about food, fitness and local events as well. Your content will evolve over time, don’t think you need a perfect content strategy for your blog right off the bat!
DO have fun. From time to time, I feel uninspired to create posts and would rather lie in bed and not have to deal with it. However, at the end of the day, I know I still love blogging and would feel a little incomplete if I left the digital world all together. Some of you might feel the same as me, others might consider blogging a chore. If you are no longer having fun blogging, it might not be for you. That’s okay! It’s not for everyone. Different strokes for different folks.