7 Black-Owned Beauty & Fashion Brands To Shop

Women's Slip Dress - CUSHNIE for Target (Regular & Plus) Blush Pink | Black Owned Fashion Brands by popular D.C. fashion blogger, Alicia Tenise: image of Alicia Tenise standing at a bar and wearing a target Cushnie dress.
Dress by CUSHNIE for Target | Shoes

In the last few weeks, I took a look at my closet and beauty drawer and counted how many items from Black-owned brands that I had. I had a few clothing and makeup items here and there, but I realized that I could do much better when it came to the black owned fashion brands and beauty companies I was supporting.

Like many of you, I started researching Black owned fashion and beauty brands and started placing orders. Supporting Black creators and getting some new goodies at the same time? Sign me up!

Here are some brands that I’ve placed orders with over the last few weeks. A lot of these items are on backorder (!!!), so I haven’t received most of these items yet.

Black Owned Fashion Brands and Beauty Companies

Shop Amber Richele

P.S. — Hi Dana!

I was turned on to Shop Amber Richele after seeing the brand on Dana’s stories. I wasn’t able to snag the tie-dye set of my dreams at the beginning of quarantine, but when I saw that this brand offered a variety of handmade, tie-dye items in 9 different colors, I was sold!

I have the crewneck sweatshirt and biker shorts, and I love them, and I plan on snagging their muscle tee next!

Oma The Label


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Oma The Label is the cool-girl NYC brand of my dreams. They sell minimal, on-trend jewelry pieces, and have a small, yet sleek selection of clothing available as well.

I ordered a pair of hoops from them, and I’m patiently awaiting their arrival. Their pieces have been selling out pretty quickly, but make sure to sign up for their mailing list or follow them on social media to get notifications about their next preorder period!

Mielle Organics


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Despite the fact that I use products for Afro-textured hair, it was pretty eye-opening when I realized that a lot of products I use for my hair are not Black-owned. How crazy is that?

I had a follower recommend Mielle Organics to me via Instagram DM, and I ran to my local Target and grabbed nearly every product of theirs I could find. I’m pretty happy with the results so far. Most of the products are working pretty well for my 4c textured hair! This line is incredibly affordable and is made with healthier ingredients, so it’s a win-win all around.

Pat McGrath Labs


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Pat McGrath is a legendary makeup artist to the stars, and I’ve been meaning to try out her products for a while. Full disclaimer: they’re an investment. But after seeing my favorite beauty YouTuber, Jackie Aina, rave about them over the years, I’m way more comfortable splurging on these products!

Their Lust Lip Gloss and foundation are best-sellers, and two products that I plan on ordering first. I can’t wait to dive into this line!



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Grace turned me on to this brand, and I instantly fell in love. B.FREEDOM’s pieces are timeless, classic, and so elegant.

These pieces are definitely an investment, but they’re items that I can see myself wearing for years to come. I have my eye on their Santi Set!



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If you don’t have Afro-textured hair, but still want to try out a Black-owned haircare line, Briogeo is perfect for you. They create natural, performance-based hair care for all hair types.

I’m trying to incorporate more clean beauty products into my hair and skin routines, so this is a brand that I’m pretty excited about. Their Be Gentle, Be Kind™ Hair Mask and Don’t Despair, Repair!™ Deep Conditioning Hair Mask are two of their bestselling products!

Beneath Your Mask


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I placed an order for a couple of skincare items from Beneath Your Mask, and I’m patiently awaiting their arrival. Beneath Your Mask is an award-winning, non-toxic beauty brand that creates handmade skin and hair care products.

One product I’m super excited to try? Their Heal Whipped Skin Soufflé. It’s vegan, cruelty-free, GMO-free, and toxin-free.

What Black owned fashion brands and beauty companies are you loving right now?  Let me know in a comment below!

Top photo by Tom McGovern

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  1. Ama wrote:

    Truthfully, I honestly need to do better too. I’ve always wanted to try Pat McGrath’s products after hearing about her stuff for years and one day I will definitely make the splurge! I’m also checking B. Freedom and Oma out and I love their aesthetics! One thing that I’ve also been doing over the years is being more intentional with following black style bloggers and it’s lifted up my confidence a lot to see more women who look like me!

    Posted 7.4.20 Reply