One of my favorite aspects of blogging is working with brands. It’s always exciting to collaborate with someone on a sponsored post, product review or a giveaway. While there are some brands that contact me for these collaborations, I sometimes will make the first move and pitch to a brand for a potential collab. Do you want to start pitching and make these collabs happen? Read these 7 tips on how to craft the perfect pitch!
- Make sure your email address aligns with your brand
First things first: take a look at your blog’s email. If you’re still using that archaic AOL email address, chances are a brand isn’t going to take you seriously. Ideally, you should use an email address that has your domain name in it (ex. email@example.com). If that isn’t a possibility, Gmail is the most professional, free email provider. Sorry Yahoo and Hotmail fans. It’s time to move on!
- Target a specific contact person
As tempting as it is to email the general customer service email or the firstname.lastname@example.org address, you’re more likely to get a response if you find a specific contact person’s name and email. How do you get this information? I’ve found that LinkedIn is a great resource to find out who you need to contact (I like to do an advanced search and seek out a company’s marketing/pr team members!) Also, make sure to network when you’re at blogger meet ups and conferences. Often times, local and/or national brands are there to meet bloggers to collaborate with. Never throw out those business cards!
- Personalize your greeting
Please, please spell your contact person’s name correctly! Also, make sure to personalize the first couple of sentences in your pitch and make it specific to the brand. Compliment them on a certain campaign, a product of theirs you use, a recent collaboration. Make it known to the brand that you follow their work. If you’ve met the contact person for that brand, remind them where you two met.