Shop the Post:
Before we dig in this post, I totally realize that not everyone is going to agree with me on this one. That’s okay. I recently got caught up in the world of Instagram Comment Pods after several members of my blogging groups started buzzing about them. Washingtonian even wrote an article explaining the practice, and framing it as a “support group.” Ultimately, I realized that pods really didn’t help with my engagement at all, and that it wasn’t for me.
What the heck is a “pod” you ask? It’s a way for bloggers who have a similar niche to beat the Instagram algorithm. They’ll start an Instagram DM group with around 10-15 members, and each member shares their photos to the group. Each member of the group will then leave a comment on the photo you shared. These were mainly started as a way to boost someone’s photo and to “beat” the algorithm.
I tried about three pods before stopping all together. Here’s why the whole system didn’t work for me, and what I do instead to drive engagement!