Tuesday, September 2, 2014

How to Pitch Brands as a Blogger

One of my favorite aspects of blogging is working with brands. It’s always exciting to collaborate with someone on a sponsored post, product review or a giveaway. While there are some brands that contact me for these collaborations, I sometimes will make the first move and pitch to a brand for a potential collab. Do you want to start pitching and make these collabs happen? Read these 7 tips on how to craft the perfect pitch!
  1. Make sure your email address aligns with your brand
    First things first: take a look at your blog’s email. If you’re still using that archaic AOL email address, chances are a brand isn’t going to take you seriously. Ideally, you should use an email address that has your domain name in it (ex. yourname@yourblogurl.com). If that isn’t a possibility, Gmail is the most professional, free email provider. Sorry Yahoo and Hotmail fans. It’s time to move on!
  2. Target a specific contact person
    As tempting as it is to email the general customer service email or the press@mydreambrand.com address, you’re more likely to get a response if you find a specific contact person’s name and email. How do you get this information? I’ve found that LinkedIn is a great resource to find out who you need to contact (I like to do an advanced search and seek out a company’s marketing/pr team members!) Also, make sure to network when you’re at blogger meet ups and conferences. Often times, local and/or national brands are there to meet bloggers to collaborate with. Never throw out those business cards!
  3. Personalize your greeting
    Please, please spell your contact person’s name correctly! Also, make sure to personalize the first couple of sentences in your pitch and make it specific to the brand. Compliment them on a certain campaign, a product of theirs you use, a recent collaboration. Make it known to the brand that you follow their work.  If you’ve met the contact person for that brand, remind them where you two met.

Monday, September 1, 2014

Monday Must-Have: The Structured Tote

Hello there, September! I seriously cannot believe how fast summer flew by. No matter how old I get, I will still love the "back-to-school" season. Even though I graduated from college over a year ago and this is the second fall that I'm not attending classes, I always feel inspired to amp up my wardrobe in September. And to buy all of the stationary, but we'll chat about that in another post!

I may not need any backpacks or school bags at this point in my life, but I do love to invest in a classic, structured tote for work this time of year. I'm a little bit of a handbag junkie, so I love to save up and invest in a great quality leather tote that will take me from work to the weekend with ease. 

Friday, August 29, 2014


Photos by: Lisa Chiu

I know what you're thinking: where on earth is this magical place? Nope, not quite doing a blogger shoot in the heart of D.C. These were taken at the lovely Salamander Resort and Spa in Middleburg, VA, which is in D.C.'s gorgeous wine country (AKA Loudoun County, VA). This place is breathtaking. I've never been to a hotel where you can ride horses on the property! I'm longing to go back; it was the best escape from reality. P.S., if you're out in Loudoun this weekend, you have to check out the Epicurience Virginia festival. If you love food or wine (or both!) your tastebuds will be delighted! 

Anyway, for my non-local readers, let's chat about the fashion. This Threadsense dress has been getting so many compliments lately! I love the unexpected twist. Best part about this little number is that it's under $50! 

Thursday, August 28, 2014

Last Call

I had to squeeze in one last super summer-y outfit before Labor Day. I just picked up this fun ASOS dress, and I am so obsessed with it. I wore it out to the winery this weekend (by the way, I am forever thankful that I only live 45 minutes away from dozens of vineyards!) and it was super comfortable yet glamorous at the same time. I'm planning on transitioning this piece to fall with my trusty leather jacket and ankle booties. 

Wednesday, August 27, 2014

Fall Bootie Report

congac leather bootie // black & white bootie // animal print bootie
cut out bootie // perforated bootie // pointy toe bootie

No offense to sandals, but I am so ready to rock my boots and booties again. I mean, come on. I even busted out the Fryes in yesterday's outfit post! I love booties because they are the perfect transition piece. Pair them with your summer dresses and shorts now and rock them with jeans later. 

By now, everyone should have their basic ankle boot. I've been seeing a ton of booties this season with really fun embellishments, fun patterns and unique shapes. Give those simple black ankle booties a break and opt for a funkier shoe this season.

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